Privacy Policy

Diamonds Above ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at diamondsabove.com or interact with our services at our Austin, Texas showroom. Please read this policy carefully. By using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide

We may collect personal information that you voluntarily provide when you interact with our website or services, including:

• Name, email address, phone number, and mailing address when you submit a contact form or book a consultation
• Details about jewelry preferences, ring sizes, and design specifications shared during consultations
• Messages and communications sent through our website contact forms
• Information provided when you subscribe to our newsletter or promotional communications

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

• IP address, browser type, operating system, and device identifiers
• Pages viewed, time spent on pages, and navigation paths through our site
• Referring website addresses and search terms used to find our site
• Date and time of visits and general geographic location based on IP address

2. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors use our website. Google Analytics uses cookies and similar technologies to collect information about website traffic and user interactions. This data is processed in aggregate to help us improve our website experience. Google Analytics may collect information such as how often you visit our site, which pages you view, and what other sites you visited prior to coming to our site.

You can learn more about Google Analytics and how to opt out by visiting the Google Analytics opt-out page. You may also control Google Analytics tracking by adjusting your browser's cookie settings.

3. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:

• Essential Cookies: Required for the basic functionality of our website, such as navigation and form submissions.
• Analytics Cookies: Used through Google Analytics to understand how visitors interact with our website, helping us improve content and user experience.
• Preference Cookies: Remember your settings and choices to provide a more personalized experience on return visits.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, schedule consultations, and communicate with you about our services
• To provide personalized jewelry recommendations and custom design services
• To improve our website, services, and customer experience based on usage patterns
• To send promotional communications and newsletters, where you have opted in to receive them
• To comply with legal obligations and protect our rights and interests

5. Third-Party Services

We may share your information with trusted third-party service providers who assist us in operating our website and conducting our business. These services include:

• Google Analytics: Website traffic analysis and reporting
• Google Tag Manager: Tag management for analytics and marketing tools
• Form Processing Services: Secure handling and storage of form submissions
• Email Marketing Platforms: Delivery of newsletters and promotional communications

These third-party providers are contractually obligated to protect your information and may only use it for the specific purposes we have outlined. We do not sell, trade, or otherwise transfer your personal information to outside parties for their independent marketing purposes.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our website uses SSL/TLS encryption to secure data transmitted between your browser and our servers. However, no method of electronic storage or transmission over the Internet is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Contact form submissions and consultation records are retained for a reasonable business period to ensure continuity of service. You may request deletion of your personal information at any time by contacting us.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Object to certain processing of your personal data

9. California Consumer Privacy Act (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). These include:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, our business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You may request that we delete the personal information we have collected from you, subject to certain exceptions permitted by law.
• Right to Opt Out of Sale: We do not sell your personal information. If this practice changes, we will update this policy and provide a clear opt-out mechanism.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. You will not receive different pricing or quality of services as a result of exercising your rights.

To exercise any of these rights, please contact us using the information provided below. We will respond to verifiable consumer requests within 45 days.

10. Children's Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated policy will be posted on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our website after any changes indicates your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us:

Diamonds Above
4101 Guadalupe Street Suite 600
Austin, TX 78751
Email: support@diamondsabove.com
Phone: (512) 206-4156